2019-20
Maruti
UX, UI, Product Design
Lead UX/UI Designer
Maruti Subscribe created for millennials who are looking for renting car instead of purchasing it due to multiple reason in the era where Uber, Ola, Zoom Car and such other product services exists.
Millennial working professionals are frustrated with the selling of their cars on very depreciated price just because they have to switch jobs or move to other cities or countries for their career growth or also, millennial hates to invest so much money for a particular car and then due to risk of accidents and maintenance costs makes the car a huge liability for them. Though, they love to have their car in their premises but in the era of Uber and Ola and Zoomcar millennials just prefer to book Uber or Ola or rent Zoomcar for just the time period they need which leads to reduce the revenue growth of automobile industries.
Maruti Subscribe provides the opportunity to rent their car for minimum six month lock-in period with a monthly rental subscription and also with an amazing feature of renting out model using which lesse of car can rent out their car for the days they choose for within their lease (which will work like Zoomcar) and reduce their rental cost.
UX research, UI design, UX - Business - Marketing Collaboration
This project consists of 4 stake holder companies in which Saket alongwith other colleagues from Nagarro were the part of one of the four stakeholder team.
Stakeholder 01: Maruti
Stakeholder 02: Dentsu
Stakeholder 03: BCG
Stakeholder 04: Nagarro
Maruti: The decision maker.
Dentsu: Auditing of the design system and design screens been created in order to validate with the marketing brand guidelines been followed in Maruti so that there would be no conflict in reflection of the brand image of the maruti.
BCG: Taking Business solution and revenue model and business strategy for the product.
Nagarro: Providing the final product by taking care of pain points and solution to the core problem statements Maruti came to nagarro with. Undergoing research and interviews, defining design system for the product, wireframes and user interface designs with keeping user-centric customer experience as the core method while iterating and coming up with better solution for each necessary challenges came in the way.
A survey was conducted on 20 participants to identify which products and features or products people are currently using or which cars they owns and their pain-points and determine which solution would be the best to implement.
A series of in-depth interviews were then conducted on 5 participants to further identify pain points, frustrations, needs, and desires with existing products to determine how Maruti Subscribe could improve this experience, which also helps in their revenue growth.
All participants used a combination of multiple apps to find, book a cab or rent a car
Users value the ability to detect the damage to car immediately which reflected a sense of satisfaction for the rent-out feature
Major products in the market lack desirable features and feel impersonal, outdated and untrustworthy
A compare feature with relevant information is paramount when searching for cars.
Too much information on screen makes users feel overwhelmed, they'd like a more curated experience
Irrelevant suggestions feel impersonal and clutter the UI, filters are highly used tools when searching
Competitive Market analysis to identify competitor's positioning in the market to define the market strategy for Maruti Subscribe's features and information structure.
After conducting user interviews, all the participants responses were synthesized to identity themes, opportunities, and features that Maruti Subscribe as product could focus and improve upon.
To kick-off the design process, quick sketches helped me get ideas on paper to establish which elements were necessary for each screen. A low fidelity prototype was then created for initial user testing.
Rough sketches were done to get my initial thoughts on paper and brainstorm new ideas for specific UI elements.
Using the feedback and insights gained from research, analysis and sketching, a low-fidelity prototype was created to begin user testing.
Administrator UI design screens for managing and tracking all the activities and actions made for the Maruti Subscribe Product.
Maruti Subscribe customer centric interface with tantalising aesthetics and engaging experience.
Users can either subscribe a new car as well as old car.
